Celebrities speak out for young people at launch of UK Youth’s Money for Life
A host of famous faces have spoken out in support of young people’s charity, UK Youth’s new Money for Life programme. Ashley Banjo (Diversity), Trevor Nelson (BBC Radio 1 & 2), Dina Asher-Smith (Rio 2016 medalist), and JJ Hamblett (Union J), all appear in a new video campaign (see the video above) released to mark the launch of the pioneering initiative, which helps young
people take control of their personal finances.
Research published by Money Advice Service last month identified that while over two thirds of young adults (69%) say they have financial goals, most of them don’t have a plan to reach them.
This lack of financial planning could mean that many young adults may fall short of achieving their aspirations.
Money for Life aims to inspire a generation to make the most of their money. The three year programme comprises of a new online resource hub at www.moneyforlife.org.uk, where young people can find expert money advice, online training, supportive forums and a crisis helpline. From empowering young people to feel confident and start talking openly about money to providing high- quality training and crucial support systems.
Money for Life equips 16-25 year olds across the UK with the knowledge, life skills and provision needed to manage their money.
The programme also offers face-to-face peer education training to provide practical Money Masterclasses to young people across the UK. Finally a new savings app will launch next month that offers various tools to support financial education.
Diversity’s Ashley Banjo said: “I would have loved for there to have been a rule book or a guide to say to me ‘this is the way to look after your money’, so when I started to achieve success in my career I was ready for it. Money for Life is a great way to make the most of your money, whether you’re starting out or you’re
already on your own career path.”
Meanwhile, JJ Hamblett of pop band Union J said: “It’s so hard for young people right now, with nearly one million people under 25 out of work and education, and the average student debt has increased drastically in recent years. And for many of our amazing fans owning a house seems like an impossible dream. Money for Life can make a real difference to young people to take control of their personal finances today, and build for a brighter tomorrow.”
UK Youth’s CEO, Anna Smee said: “Young people face a difficult transition towards independent living as they start to manage money day to day and make critical financial decisions about their future. Their financial capability during this transition can have a big impact on their resilience and wellbeing in their adult
lives. This exciting three year programme between UK Youth, The Mix and Lloyds Banking Group will enable us to engage thousands of young people across the UK and empower them with good money management skills while supporting them across their social development journey to help them positively transition into adulthood.”